What Apple is
Apple is a technology company that designs personal computing devices and the software platforms they run on. The company boilerplate in official press releases says Apple “revolutionized personal technology with the introduction of the Macintosh in 1984” and today “leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro.” It was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne, and is headquartered at Apple Park in Cupertino, California.
Product lines and services
- Hardware: iPhone, Mac (including MacBook, Mac mini, and Mac Studio), iPad, Apple Watch, AirPods, and Apple Vision Pro.
- Software platforms: the official developer site lists iOS, iPadOS, macOS, tvOS, visionOS, and watchOS, plus system features such as Siri.
- Services: the App Store, Apple Music, Apple Pay, iCloud, and Apple TV, among others.
Official September 2026 releases include the iPhone Duo (the first foldable iPhone, announced September 9 and on sale October 23 in 70+ countries from $1,999 in the US), Apple Watch Series 12 (Health Sensing System; Apple says it measures heart rate every five seconds all day; in stores September 18 from $399 in the US), and the September 14 Siri AI update. Product details should be read from the official pages as they change.
Discussion in the show
Weekly #001’s chapter on MicroDuck lists Apple’s new Mac hardware among the week’s hot topics: Yang Pan notes the Mac mini M6 and Mac Studio high-end configurations jumped to tens of thousands of yuan, with memory climbing sharply (Chinese transcript). The same episode’s business-news segment also circulated a report that OpenAI had bought Mac minis in bulk for agent training; see the OpenAI entry.
Three Weekly #002 chapters discuss Apple. In the iPhone Duo chapter, Yang Pan says “Apple is an interaction company” (Chinese transcript) and Guizang analyzes the foldable adaptation design in detail. In the chapter on interface standards, Orange argues iPhone Duo defined the foldable standard, the interaction, and the ecosystem at once (Chinese transcript), while also criticizing Siri’s lack of progress and citing Apple Car and Apple Vision setbacks (Chinese transcript); Yang Pan attributes Apple’s caution in AI to its emphasis on privacy-driven design (Chinese transcript). In the watch chapter, the hosts discuss Apple Watch’s new recording and health features, and Guizang mentions a large jump in heart-rate sampling frequency (Chinese transcript) — the official press release puts it as a heart-rate measurement every five seconds all day. These are host experiences and opinions, not official information.
A developer perspective appears in the chapter on testing and delivery bottlenecks: Orange says every release has to go through Apple signing and packaging is too slow (Chinese transcript). See the episode 002 iPhone Duo chapter (Chinese transcript), the interface standards chapter (Chinese transcript), and the watch chapter (Chinese transcript).
Frequently asked questions
Where is Apple’s official website?
The global site is apple.com, with local sites for individual countries and regions. Company information is available through the Newsroom and the About Apple links in the site footer.
When was Apple founded, and by whom?
Apple was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne. The Wikipedia entry on Apple summarizes the company’s history; official press releases highlight the 1984 Macintosh as the starting point of its modern identity.
Where is Apple headquartered?
At Apple Park in Cupertino, California, United States.
What are Apple’s main products?
Hardware: iPhone, Mac, iPad, Apple Watch, AirPods, and Apple Vision Pro. Platforms: iOS, iPadOS, macOS, tvOS, visionOS, and watchOS. Services: the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. This framing comes from the company boilerplate in the iPhone Duo press release.
Where can developers find Apple’s developer resources?
Start at Apple Developer, which hosts documentation, SDK downloads, Xcode resources, and Developer Program information for distributing apps on the App Store.