Next Token / Brand Kit
Official resources for partners, press, and podcast recommendations: introductions to the brand and its flagship show in three lengths, downloadable logos, colors, and naming guidance.
01 / LOGO
One official composition, in multiple sizes. Every file preserves the original background and spacing.
When the four co-host portraits appear as a group, pair them with the logo: logo on the left, square-corner portrait grid on the right, with the visible portrait grid matching the logo canvas height and aligned edges. Preserve the video lockup’s positions and spacing and scale the complete group proportionally.
Keep each portrait intact: do not recrop, reorder or rearrange into a row. Measure the gap from the logo canvas’s right edge to the visible portrait grid’s left edge; on Warm Paper, add the same 1px Soft Ink Border line to the logo.
Next Token｜词元之外. Preserve the proportions and clear space.
For websites, posters and partner materials, prefer Warm White #FFFDF6 or pure white #FFFFFF. On Warm Paper, add a 1px inset solid border around the square or circular logo edge in Soft Ink · Border #7B7770, preserving the original logo background and internal space. Color specification →
02 / OFFICIAL COPY
Choose the brand or its flagship show, then pick a length for your space. Copy just the introduction for partner pages, press coverage, event materials, or podcast recommendations.
Parent brand
For partner listings, recommendation cards, event posters, and social sharing.
Next Token｜词元之外 is a video podcast exploring AI technology, products, entrepreneurship, and creativity through first-hand perspectives from the Chinese-speaking world.
For account bios, partner pages, podcast directories, and press briefs.
Next Token｜词元之外 is a video podcast about AI technology, products, entrepreneurship, and creativity. Drawing on first-hand experience from the Chinese-speaking world, it asks what AI is changing and what deserves attention next. The brand spans video, audio, and related formats, with Next Token Weekly as its flagship weekly show.
For press kits, feature coverage, partnership proposals, and event programs.
Next Token｜词元之外 is a video podcast about AI technology, products, entrepreneurship, and creativity. It brings first-hand experience and perspectives from the Chinese-speaking world into a wider conversation about what AI is changing and what deserves attention next.
A “next token” is a generative model’s next prediction. The Chinese name, 词元之外, points to the people, industries, products, society, and culture beyond that prediction. The program connects technical developments with hands-on use and real-world practice, while making room for different experiences and judgments.
Its flagship show, Next Token Weekly, brings four co-hosts together for a weekly roundtable on consequential AI news, sharing observations, hands-on experience, and different judgments through video, audio, and show notes. Explore the program at nexttoken.tv.
Flagship show
For show recommendation cards, poster subtitles, and subscription links.
Next Token Weekly is the flagship weekly show from Next Token｜词元之外, bringing four co-hosts together for a roundtable on consequential AI news.
For podcast directories, partner event pages, social recommendations, and email introductions.
Next Token Weekly is the flagship weekly show from Next Token｜词元之外. Pan YANG, Guizang, Orange, and Xiangyang Qiaomu meet each week to discuss important AI news through hands-on use, product practice, and industry observation. Covering technology, products, entrepreneurship, and creativity, the show preserves different judgments through video, audio, and show notes.
For show features, press coverage, partnership proposals, and presenter introductions.
Next Token Weekly is the flagship weekly show from Next Token｜词元之外, co-hosted by Pan YANG, Guizang, Orange, and Xiangyang Qiaomu. Each week, the four gather around consequential AI news to discuss technology, products, entrepreneurship, creativity, and real-world impact.
Rather than reading every headline, the show starts with hands-on use, product practice, and industry observation. The co-hosts compare what actually changed, what was only noise, and which signals deserve to be followed. Different judgments about the same story are part of the conversation.
There is no permanent host and no assigned point of view. A rotating duty host threads each episode together, while video, audio, and show notes preserve the discussion in complementary forms. Explore the show, published episodes, and upcoming recordings at nexttoken.tv/en/weekly.
03 / NAME
Official brand name · all languages
Next Token｜词元之外
Keep the complete name. The English and Chinese names identify the same brand.
04 / COLOR & TYPE
The Brand Kit and design system share these color names and values. The logo uses Warm Paper, Ink Black and Signal Orange; extended colors support the website and editorial graphics.
#f1eee5#111111#ff4b18#caddee#d7a878#fffdf6#e8e4da#635f58Small text uses higher-contrast text variants; tinted panels use soft variants. These are purpose-specific shades of the same families and do not replace logo colors. View all color variants and usage →
05 / GUIDELINES
The official name in every language is Next Token｜词元之外, with the English name first and the Chinese name second. Use the full-width vertical bar (｜) without surrounding spaces. Do not translate the Chinese name into an English program title.
The visual wordmark is Next Token. Use the downloadable files and scale them proportionally. Do not retype the logo or alter its lettering, orange square placement, or proportions. The SVG contains outlined lettering and does not require a font installation.
All logo files have an opaque paper-colored background and no guides. For circular use, center the circle on the original square canvas and use its side length as the diameter, tangent to all four sides. Crop only the corners; preserve the lettering, orange square, proportions, positions and internal spacing without enlarging or shifting the logo. On Warm Paper, add a 1px inset Soft Ink Border line along the circumference.
Next Token｜词元之外 is the parent brand. Next Token Weekly is its flagship weekly show. Weekly is not part of the parent brand name and does not replace the official program name on publishing platforms.