Wordmark and mark
The wordmark uses League Spartan Black. The orange square has fixed placement and proportions.
Next Token / Design system
Brand, typography, color and interface specifications
Visual styles, components and page layouts for the Next Token website.
01 / Identity
The brand identity consists of a wordmark, an orange square, a warm paper background and recording-session photography.
The wordmark uses League Spartan Black. The orange square has fixed placement and proportions.
The interface uses rectilinear layouts, shared alignment and fine dividers.
Brand photography depicts recording sessions. Episode artwork displays in its original aspect ratio.
02 / Typography
Typography defines brand letterforms, Chinese, English and code separately. Sizes use rem; px equivalents assume a 16px root. The mobile / desktop breakpoint is 48rem. Fluid sizes show their range, and line height is expressed as a ratio.
Next Token · 0123456789
League Spartan BlackFor the wordmark, brand display titles and selected numerals. Only the local 900 weight is loaded; it is not used for long-form reading. The official logo uses outlined artwork.
League Spartan has no Chinese glyphs. Chinese text in mixed display typography uses the system Chinese fallback stack.
词元之外,正在发生的世界。
PingFang SC → Hiragino Sans GB → Microsoft YaHei → Noto Sans CJK SC → Noto Sans SC → sans-serifFor Chinese headings, body copy, buttons and metadata. macOS / iOS typically use PingFang SC; Windows typically uses Microsoft YaHei. Other systems follow the installed fallback sequence.
Uses installed fonts without a separate Chinese font download. Body 400, emphasis 600, headings 700; brand display may request 900, with rendering depending on available system weights.
Ideas, grounded in experience. 0123456789
-apple-system → BlinkMacSystemFont → Segoe UI → sans-serifFor English body copy, navigation, controls and Latin text in mixed content. Apple uses its system sans-serif; Windows prioritizes Segoe UI; other platforms use the system sans-serif.
Chinese and English share --sans; glyph coverage determines font selection. Body 400, emphasis 600, headings 700; entry titles request 650, matched to the weights available.
--type-body: 1.0625rem;
ui-monospace → SFMono-Regular → Consolas → monospaceFor code, token names and technical values, not prose. Tables align numbers with tabular figures.
Use metadata sizing and preserve the system fallback stack.
Chinese and English share the same size scale. Body leading is 1.8–1.85, headings 1.25 and brand display 1.15. Body copy has no extra tracking; short uppercase labels may use positive tracking. English wraps at word boundaries and Chinese at character boundaries.
type-heroBeyond the next token.
type-titlePerspectives from the AI front line
heading-reading-titleA conversation opens a question
heading-section-displayOne open table.
heading-section-contentInside this conversation
heading-section-compactPeople and products
heading-follow-displayKeep the conversation going.
type-entryIdeas, grounded in experience
type-bodyTechnology, products and creative work, through first-hand experience.
type-uiSearch episodes, people and products
type-metaNext Token|词元之外
AI、Agent 与创作 · 0123456789 · #006
03 / Color
The logo uses Warm Paper, Ink Black and Signal Orange, respectively: #f1eee5 / #111111 / #ff4b18. Extended colors and purpose-specific variants apply to the website interface. The Brand Kit uses the same names and values →
Neutrals carry the interface, Signal Orange establishes brand recognition, and Distant Sky supports information. Semantic colors communicate explicit states.
Signal Orange is the primary accent and Distant Sky the supporting accent. Both have base, surface and text variants; Signal Orange also has a light variant for dark surfaces. Base colors serve graphics; text variants serve small text and icons on light surfaces.
Primary accent · brand identity and selection
--signalBrand marks and graphic accents
--signal-softSelected control backgrounds
--signal-lightAccent text on dark surfaces
--signal-textAccent text and focus on light surfaces
Supporting color · information and grouping
--skySupporting fills and editorial graphics
--sky-softInformation panels and highlighted rows
--sky-textText and icons on pale blue
Display variant: --signal-display #f24816 is reserved for large brand headlines on paper.
Neutrals define page backgrounds, content surfaces, body text and supporting text.
--paperPage background
--whiteInputs and reading surfaces
--surfaceSecondary and disabled surfaces
--inkBody text, primary actions and inverse surfaces
--mutedSupporting text and metadata
Borders reference Ink Black opacity or the Soft Ink border variant for content, structure and controls. See Rules & layers.
Warm Ginger identifies people and categories. Soft Ink variants define inverse text and control boundaries. Usage aliases reference standard color definitions.
--goldA soft ginger accent for identity markers and categories, not body text.
--muted-lightSupporting text on dark surfaces
--muted-borderControl boundaries on light surfaces
Information, success and error states use deep blue, green and red respectively, with accompanying labels or symbols.
✓ Complete
--success! Check your input
--errorPaper + ink text
--paper / --inkSoft sky + deep blue text
--sky-soft / --sky-textInk + warm white text
--ink / --whiteSupporting text: Soft Ink · Light
Accent text: Signal Orange · Light
Signal Orange identifies brand accents and selection; Distant Sky supports information. Pale blue surfaces pair with ink or deep blue text. Dark surfaces use light text.
Interface icons inherit their control's text color. The Next Token mark uses fixed logo colors. Media-platform and partner marks use their own brand colors. Icon color usage →
04 / Layout
Pages have an 88rem maximum width; reading columns up to 46rem. Mobile gutters start at 1.25rem with a 0.25rem spacing unit. Dimensions are defined in rem and labelled with computed pixels: 20px and 4px respectively at a 16px root.
space-10.25rem · 4pxspace-20.5rem · 8pxspace-30.75rem · 12pxspace-41rem · 16pxspace-61.5rem · 24pxspace-82rem · 32pxspace-123rem · 48pxspace-164rem · 64px05 / Rules & layers
Rules are classified as content dividers, structural rules, control boundaries and emphasis. They use solid 1px or 2px strokes.
1px · Ink Black · 16%
Table rows, lists and supporting content; never the sole boundary of an input.
1px · Ink Black · 38%
Headers, sections and summary boundaries.
1px · Soft Ink · Border
Inputs and secondary buttons, clearly visible against paper and white.
2px · --signal-text / --inkActive underlines, quote rules and keyboard focus. Focus outlines sit 1px outside buttons and form controls, and 3px outside ordinary links, without shifting layout.
Opacity is composited over the underlying background. Shadows belong to menus and popovers; space and rules organize ordinary content.
Sticky navigation: Warm Paper · 94%; text scrims on images: a gradient from transparent to Ink Black · 75%.
06 / Tables
Table text is 0.875rem, with 0.8125rem headers and 0.75rem × 1rem cell padding. Use horizontal rules, left-aligned text and right-aligned tabular numbers.
| Role | rem | px | Use |
|---|---|---|---|
| Body | 1.0625 | 17 | Articles and explanations |
| Interface | 0.875 | 14 | Buttons and tables |
| Desktop controls | 2.5 | 40 | Minimum height |
| Touch controls · highlighted | 2.75 | 44 | Larger touch area |
07 / Iconography
Icons are grouped by function, media platform and brand identity. Interface icons inherit text color; platform and brand marks retain their shapes, proportions and colors within consistent display areas.
08 / Interaction
Controls have a minimum height of 2.5rem on desktop and 2.75rem on touch screens: 40px and 44px at a 16px root. Controls have a 1px corner radius and support keyboard and touch input, with an outline indicating keyboard focus.
Inputs have a 1px corner radius. Focus uses a 2px outline in the Signal Orange text variant, offset by 1px. Selected text uses Distant Sky with Ink Black text.
Switches control one setting, with labels and thumb position indicating state. Disclosure controls show or hide a group of content.
Inactive track: Ink Black · 18%; active track: Signal Orange · Text.
The expanded state retains the heading, keyboard focus and complete content.
Copy actions confirm success beside the button. If clipboard access is unavailable, a selectable read-only link is provided. Feedback does not rely on color alone.
09 / Reading
Next Token Weekly is an AI conversation show covering technology, products, entrepreneurship and creative work. Episode pages include summaries, chapter navigation and references.
Episode content includes audio, video and transcripts.
People, products and ideas connect to the Wiki. Episode detail pages link to the full conversation.
Identity colors are fixed aliases of standard colors, accompanied by names, avatars and 2px rules. Names use Ink Black; unassigned identities use Soft Ink.
Person identity combines an avatar and name, with identity color as a secondary cue. Static identities label authors or speakers; linked identities open profiles and provide hover and keyboard-focus states.
Categories use distinct backgrounds with Ink Black text: 8% opacity by default, 22% in emphasis mode, and 16% / 30% on keyboard focus with an underline and outline.
Search match: Next Token
Navigation target: the paragraph reached by a link.
Search matches and navigation targets share Signal Orange · Surface; navigation targets add a 2px Signal Orange outline.
Search matches use 0.125em × 0.2em padding, retained on each wrapped line. Target backgrounds extend outward by 0.375rem, with a 3px gap between the background edge and the outline. Highlight bounds are independent of paragraph layout.
Annotation rules are 4px. Ordinary notes use Paper Shadow; highlighted notes use Distant Sky · Surface with a rule in the same family’s text variant.
10 / Composition
Content cards combine artwork, headings, metadata, category labels and actions, using the shared type, color and control specifications.

Episode #006
2026-10-19 · Audio & video
Four co-hosts discuss what personal agents can deliver, where they fail, and what remains worth building.