Bilibili
Bilibili (informally “B站”) is a video community operated by Bilibili Inc. Its official company profile describes it as an iconic brand and a leading video community for young generations in China. The main site is bilibili.com. According to that profile, the website launched in June 2009 and was officially named “bilibili” in January 2010; founder Yi Xu created the website in 2009, commercial operations began in 2011, the company was incorporated in 2013, and it listed on Nasdaq in 2018 (ticker BILI, per SEC filings).
Content model and product entry points
The official profile summarizes the content model as professional user-generated videos (PUGV) at the center, supplemented by live broadcasting and professionally produced content (OGV). Content spans lifestyle, games, entertainment, anime, and tech and knowledge, with revenue from mobile games, value-added services, advertising, and e-commerce. Danmaku (bullet chat) is described by the company as one of the platform’s most significant interactive features: comments appear as text scrolling over the video frame, letting viewers react to the same moment together.
Beyond the main site, links on the official investor relations site show subproducts under the same brand, including live streaming, comics, games, and ticketing (Member Buy). The forms differ: live streaming is real-time video and interaction, comics is a reading product, and the ticketing site covers shows and events.
Discussion in the show
In Weekly #001’s chapter “AI 短剧把 Token 消费带进新的内容市场” (AI short dramas bring token consumption into a new content market), Guizang said the top AI short dramas on Bilibili exceed 10 million views per week in the Chinese transcript, as part of a discussion on AI short dramas forming a new content market. This is a participant’s observation, not a platform-disclosed figure.
Two mentions in Weekly #002 concern the show itself: in the opening chapter, Xiangyang Qiaomu reported 10,000 views on Bilibili for the first episode; in the chapter “我们如何用 Agent 制作和发布播客” (How we produce and publish the show with agents), Yang Pan explained that publishing the first episode to Xiaoyuzhou, Bilibili, Spotify, Apple Podcasts, YouTube, and other platforms was done by Codex using Computer Use.
Frequently asked questions
Where is the Bilibili official website and web version?
The main site is www.bilibili.com; videos and live streams play directly in the browser. Subproducts such as live streaming and comics use their own subdomains, listed among the product links on the official investor relations site.
When was Bilibili founded?
The website launched in June 2009 and was named “bilibili” in January 2010; the operating company, Bilibili Inc., was incorporated in 2013 and listed on Nasdaq in 2018. These details come from the official company profile.
How many users does Bilibili have?
As of the second quarter of 2026, the company reported 117 million daily active users, 371 million monthly active users, and 33 million monthly paying users. Current figures are available in the filings on the official investor relations site.
What is danmaku?
Danmaku (bullet chat) is the signature interactive feature named in the official company profile: user comments scroll across the top of the video frame, so viewers watching the same segment can react together in real time.