What the MiniMax product line is
This entry covers MiniMax’s applications for consumers and developers (the company itself is covered in the MiniMax brand entry). The official introduction states that MiniMax “has launched a suite of AI-native products worldwide, including MiniMax Code, MiniMax Design, MiniMax Audio, Talkie, and an open platform for enterprises and developers.” Alongside these are the general agent MiniMax Agent, the video-and-image creation platform Hailuo AI (hailuoai.video), and the MiniMax Hub desktop client.
These products carry MiniMax’s multimodal model family: language, speech, music, and video models are delivered through the apps and the open-platform API. The video model MiniMax H3 was officially open-sourced on August 3, 2026, described as a “next-generation general-purpose video model” that accepts text, image, video, and audio input and generates video with native stereo audio.
Apps and entry points
The products and their positions:
- MiniMax Agent: a general agent that takes natural-language tasks and executes them, tagged “Minimize Effort, Maximize Intelligence.”
- Hailuo AI: a video-and-image generation platform with text-to-video, image-to-video, and image editing; the page marks “MiniMax H3 Is Live” and offers H3 tutorials.
- MiniMax Code: described officially as “the coding harness built for MiniMax models.”
- MiniMax Design: an agent platform for commercial content creation, with installable and self-made Skills.
- MiniMax Audio and Talkie: the former is a speech product; the latter is an AI character chat and roleplay app whose footer reads “Powered by MiniMax,” with a Talkie+ subscription.
- Open platform: APIs for enterprises and developers covering language models, H3 video generation, speech synthesis, and music generation.
For boundaries: different apps target different jobs — video creation goes through Hailuo AI or the API, coding through MiniMax Code, and general tasks through MiniMax Agent. Availability, free tiers, and subscriptions vary by product; rely on each product’s official page.
Discussion in the show
Weekly #001’s opening and the chapter “GLM 5.3 Flash and MiniMax H3: why cheaper models reach real usage first” focus on MiniMax H3. Yang Pan opened by noting that H3’s “infinite streaming” demo caused a stir across the internet. Guizang explained the accelerated model behind the demo — fine-tuned by fal.ai, cutting inference from forty-fifty steps to two-three — and said H3’s generation quality still holds up; he also described the demo where the left-side visuals changed in real time as the conversation about human evolution unfolded. Yang Pan relayed a claim that roughly $2,100 per day could sustain a 24-hour livestream and argued H3 expanded the video-generation market again; Orange pointed to what open-sourcing means for the ecosystem. In the chapter on AI short dramas bringing token consumption to a new content market, Yang Pan suggested H3 could play a role in video generation similar to DeepSeek Flash. These discussions concern model capability and cost and represent the participants’ judgments; see the Chinese transcript chapter.
Frequently asked questions
What apps and products does MiniMax have?
Per the official introduction, the line includes MiniMax Agent (general agent), Hailuo AI (video and image generation), MiniMax Code (coding), MiniMax Design (commercial content creation), MiniMax Audio (speech), Talkie (AI character chat), and an open platform for developers.
What is the relationship between Hailuo AI and MiniMax?
Hailuo AI is MiniMax’s video-and-image creation platform (hailuoai.video), where you can generate video with models such as MiniMax H3. The official H3 open-source announcement lists Hailuo AI among the places to try it.
Where can I use MiniMax H3?
The official announcement lists these entry points: Hailuo AI and the MiniMax Hub client, video-generation APIs on the open platform, and open weights on Hugging Face and ModelScope that can be served with SGLang, vLLM, diffusers, or ComfyUI.
How do MiniMax’s products charge?
Pricing differs by product: Talkie offers a Talkie+ subscription, the open platform bills by API usage, and plans for Agent, Hailuo AI, and the other apps are on their own official pages.