DJI
DJI (大疆) is a technology company that develops drones, handheld imaging devices, and related creative tools. According to its official About page, the company was founded in 2006 and has expanded from aerial photography into handheld imaging, educational robotics, power stations, cleaning robots, and commercial lines for industry, agriculture, and delivery; Wikipedia records its headquarters in Shenzhen.
Business and product lines
Following the official About page, DJI’s product lines include:
- Camera drones: consumer aerial photography, the company’s best-known business.
- Handheld imaging: handheld camera products, including the Osmo gimbal camera line and the DJI Pocket series of pocket cameras.
- Education and robotics: the RoboMaster line and the Huifei training program.
- Other domains: energy products such as outdoor power stations, cleaning robots, and commercial solutions for industry, agriculture, and delivery.
The official page states the company’s mission as “让生命更丰富” (enrich life) and describes working with partners toward a “spatial intelligence” era.
Discussion in the show
In Weekly #002’s chapter “平台内 AI 助手：入口简单，体验才完整” (In-app AI assistants), Yang Pan mentions that while adjusting a Pocket camera’s lens he did not know how to lock it and asked Xiaowei inside WeChat instead (Chinese transcript). The episode uses this as an AI-assistant scenario and does not discuss DJI the company in depth.
Frequently asked questions
What country is DJI from?
DJI is a Chinese company founded in 2006 and headquartered in Shenzhen (headquarters per Wikipedia).
Where is DJI’s official website?
The official website is dji.com, with products, purchasing channels, a download center, and support, plus regional sites.
What product lines does DJI have?
Per the official About page: camera drones, handheld camera products, outdoor power stations, cleaning robots, industry/agriculture/delivery solutions, education applications, and the RoboMaster robotics program.
Is DJI Pocket a DJI product?
Yes. The Pocket series belongs to DJI’s handheld imaging line. For current models, see the official store and the DJI Pocket profile.