Li Auto
Li Auto (理想汽车) is a Chinese automaker that develops and sells smart electric vehicles for families. It was founded in 2015 by Li Xiang, is headquartered in Beijing, and manufactures in Changzhou, Jiangsu (per English Wikipedia). Its tagline is “理想，给车和家赋予生命” (“Li, giving life to the car and the home”), per the official website.
Product lines
Li Auto’s first model, the Li One, was unveiled in April 2019 as a range-extended SUV; it was followed by the L-series SUVs (L9 in March 2022, L8 and L7 in September 2022); the MEGA, the company’s first battery-electric vehicle, a full-size MPV, followed in November 2023; and a battery-electric i series launched in 2025 (i8 in February 2025, i6 in September 2025). This timeline is per English Wikipedia. Models currently listed on the official site include the Li L7, L8, L9, and MEGA.
The company listed on Nasdaq in July 2020 (ticker LI) and later also listed on the Hong Kong Stock Exchange (per English Wikipedia).
Discussion in the show
In Next Token Weekly #003’s chapter “用代码做宣传片和配乐” (making promo videos and music with code), discussing in-car AI and smart cabins, Orange says that of the automakers that previously valued cabins — “Xiaomi and Li Auto — their own work isn’t that great either”. This is a host’s personal assessment of cabin software across automakers, not Li Auto’s official position or a statement about current products. See the episode 003 chapter in the Chinese transcript.
Frequently asked questions
What company is Li Auto?
Li Auto is a Chinese automaker founded by Li Xiang in 2015 that develops and sells smart electric vehicles for families. It is headquartered in Beijing and listed on Nasdaq in 2020 (ticker LI).
Where is Li Auto’s official website?
The official website is lixiang.com, with model pages, store locations, test-drive booking, and community entry points.
How do the Li L7, L8, L9, and MEGA relate?
The L7, L8, and L9 are Li Auto’s range-extended SUV family, ordered by size and configuration; the MEGA is Li Auto’s first battery-electric model, a full-size MPV. Current models are listed on the official site.
Is Li Auto a public company?
Yes. Per English Wikipedia, Li Auto listed on Nasdaq in July 2020 under ticker LI and later listed on the Hong Kong Stock Exchange. For share prices, refer to a market-data platform.